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New on 22: A Cheeburger Shop With Healthy Twists

Growing chain offers high-quality and variety in a fun retro setting.

A milk shake fanatic trying each possible combination of ingredients offered at Cheeburger Cheeburger franchises by having a different one every day will have to be very dedicated: according to calculations made by a math class at Scarsdale, N.Y., High School, it would take 3,520 years to try all 1,285,000 possible combinations.

Maybe it would be best to stick to chocolate when the Cheeburger Cheeburger on Route 22 in Green Brook opens in about two weeks.

To accompany those shakes, franchise owner Frank Aversa suggests adding a burger made from vegetarian-fed, hormone-free Angus beef, that's never been frozen, and can be ordered with your choice of toppings and in your choice of portions from 5.5-oz. up to a mammoth 20-oz. burger.

But there is more to the Cheeburger menu—Aversa says the chicken Caesar salad is always popular, and many customers of his Flemington store enjoy the turkey burgers and the salmon burgers.

"People, when they first hear the name, they think we're just a burger shop," he said. "We're not fast food, we're a full service restaurant. No matter what your dietary habits are, we have something on the menu."

Aversa is adding the Green Brook location and another in Pennsylvania to compliment his Flemington store, which opened three years ago. 

"I opened it in a bad economy; everyone said I was crazy," Aversa said. But the business took off, thanks to the variety of the menu, the quality ingredients—and Aversa said, the restuarants' decor and music.

"We appeal to every aspect of a person's senses," Aversa said. "So while they're sitting, (customers) have nice things to look at, that appeal to the eyes."

The chain prides itself on the freshness of ingedients, including the buns for burgers and hot dogs (which are made from the same high-quality beef as the burgers) which will be baked in Flemington, and the made-to-order fresh French fries and onion rings.

And then there are the milk shakes—which start with Edy's ice cream, and include flavors from Hershey's, Reese's, Oreo and more.

Aversa said he's anxious for the Green Brook location to open, believing the location in the Green Brook Plaza, just west of Cramer Avenue, to be a "perfect spot."

"I think it's going to be an unbelievable location," he said.

 

 

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