Small Business Saturday a Big Opportunity for Locals
American Express promotion benefits businesses and cardholders.
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Brian and Marguerite LeBoeuf of Sports Minded Unlimited, 165 Washington Valley Road, provide a unique collection of sports memorabilia, autographs and baseball cards. As part of Small Business Saturday, the store brought in NJ Devil, Steve Gionta, for an autograph signing event. Also, owner Brian Le Boeuf had specials throughout the day on numerous items in the store.
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While Black Friday has been a day for major box stores, the day after has become a day to celebrate locally owned businesses.
These local merchants offered deals of their own on Small Business Saturday.
Customers who registered ahead of time for Small Business Saturday and spend more than $25 at participating stores will receive a $25 credit to their AMEX bill.
American Express founded the day in 2010 to help small businesses get exposure during the holiday season, when they might be otherwise overlooked.
Last year, 100 million people nationwide participated in Small Business Saturday by shopping at locally owned stores to help boost the economy and their communities.
